"Social purpose is the new competitive environment"

About Campfire

Campfire arose from a desire to help businesses share their stories in captivating and authentic ways.

Because we believe it’s just as important to be genuine as it is to be agile.

People are seeking out businesses with shared values and a social purpose which stretches beyond the bottom line.

Those driven to use their entrepreneurial skill to tackle broader social challenges impacting on us now and in the future.

Campfire will partner with you to develop your compelling approach and then make it happen.

Amy Robens

Campfire’s focus is on helping businesses find their most meaningful purpose.

As well as achieving a healthy bottom line, businesses have a role to play in social wellbeing, environmental sustainability and New Zealand’s economic performance.

I launched Campfire having spent more than 20 years in public relations and journalism both in New Zealand and abroad, working alongside multinationals, iconic Kiwi companies, startups, entrepreneurs and not for profits.

Campfire embodies my most meaningful place of helping businesses do good, and as a mentor with Business Mentors New Zealand, I’m able to advise individuals and organisations on how to get noticed for all the right reasons.

Inquisitive by nature, starting my career in journalism seemed a perfect fit. Asking the tough questions to get to the real heart of an issue and mastering the art of storytelling; skills I use daily when partnering with businesses to effect impactful change.

As a strategic thinker, I like connecting the dots that others don’t see to develop considered plans which take people along on the journey; finding clever solutions which strike the best balance between standing out in front and mitigating risk.

I thrive on creating inclusive strategies which often set the benchmark for clients. I’ve built up a broad range of communications skills and work collaboratively to bring the best ideas to the fore, then make them happen.

"Happiness is when what you think, what you say, and what you do are in harmony"